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The subject of financial investment is such a wide and varied area. We all
know (or should know), that investing surplus funds is a sound idea; nothing
new there. If you make the decision to invest, what investment options do
1. Property - unit, house, holiday house, commercial property, a managed
property investment fund etc.
2. Shares - stock options, different stock investment sectors such as small
capitalisation mining companies, international or local share funds etc.
The above are your major investments categories in which you may be looking
These are the 'traditional' type of investments however there are other
investment areas which are just as, or more profitable than your main 'stable'
of investment options. These alternative investment options include tree
crops, vintage cars, wines, art, other collectables and also sports betting
and horse racing!
As the majority of people do not understand the betting industry, they generally
scoff at the idea of sports/horse race betting as a legitimate investment
option. That is because they have only been exposed to one side of the business,
the entertainment side. Of course gambling is generally painted in an ordinary
light in the media where it is linked to family break downs and suicides.
The perception among those who haven't been enlightened is that if you bet
often, you must have a gambling problem!
"If the truth be known many who play the stockmarket are the biggest gamblers
They are never labelled gamblers, nor do they believe that they are gambling
because their gambling vehicle is not horses but shares in companies. They
like to think of their random and uneducated decisions as being an 'investment'
rather than a bet. In this light, it is OK to lose money because 'it is an
investment'. Many are simply betting on the price of a share just the same
as an uneducated sports bettor who makes a decision on the likely outcome
of a game.
The purpose of this article is to show that gambling can be a serious and
profitable business as well as a fun pastime. I decided to write this article
after speaking with a good mate of mine who happens to be financial advisor
to 'high net worth' clients. You may be surprised and interested to note
that he sees sports betting as playing a very important role in his investment
portfolio. He knows very little about sports but he sees it as a very serious
business and he follows our selections 'to the letter'. (Not that he would
tell his clients that he invests in sport as I am sure they just wouldn't
The similarities between the more 'traditional' type investments and gambling
are many. We are all playing the same game, which is to . . .
beat the market and optimize our total wealth.
Financial markets such as the stockmarket are generally efficient and represent
the general view of the aggregate of those that invest into the market. Investing
in any financial market (including the sports betting market) raises financial
questions involving decision making under uncertainty. Many of those that
play such markets simply do not understand just what they are up against.
People go to financial advisors for advice on how to best invest their money.
They are thought to be the experts. They have been to University and have
completed courses through the Australian Securities Institute to become an
advisor. It is the same with other specialised services, such as doctors
and solicitors. People recognise the specialised knowledge that these guys
have and understand the value of paying such experts for their opinions.
I believe the reason to why more aren't successful in gambling is that the
majority of punters have no idea what they are up against. They believe that
they can beat the game with no specific specialised knowledge. There is a
price you have to pay to gain the knowledge and experience required to become
This is very similar for both traditional investment advisors and also in
the gambling field. Some advisors are better than others, as are some investments
and some investment funds are better than others. Some investment funds make
excellent returns for their clients however, on the other hand, the majority
can't even beat the average based on the returns of the 'All Ords' index!
I can see myself starting to get off track here.
Professional gambling is not for everyone, however I truly believe that it
is within reach of everyone. Now there are two ways in which you can make
a living out of gambling.
1. You can spend years studying mathematics and learn the ins and the outs
of your chosen betting field to hopefully build the skills necessary to make
2. You can pay those that have trodden the path above for their specialised
knowledge and skill and then focus your attention on becoming an astute gambling
Both methods will provide very similar betting results. Gambling is like
any other profession. You simply cannot become successful without truly applying
yourself and spending the time (and the money), to learn and become proficient.
(Contrary to what most 'retail' punters would suggest). It is no different
to a financial advisor who studies commerce at university and then completes
a Diploma of Financial Markets at the Securities Institute. They have paid
the necessary price (both in time and money), to obtain the required information
to pursue a career in their chosen field of endeavour.
The thing with sports/horse racing is that punters expect wealth and success
to come to them while they are doing nothing to improve their skills. I believe
this is largely due to the fact that they do not understand what they are
up against and how tough it is for your average casual punter these days
to turn a profit.
Anyway, back to the purpose of this article. It is well and truly possible
for anyone to become a successful and highly profitable gambler.
As we saw above, there are two choices that you could make. One requires
years of study to develop the required specialised knowledge to allow you
to become successful; the second option can be thought of as being the easier
Just as you may well pay a financial advisor for their advice, you have the
option to pay an expert in gambling for their betting advice. Doing so will
leave you as purely a manager of your investments.
If you have ever been to a financial advisor, you will realise that they
love their pie charts and love to talk about diversification and asset
allocation. They split your total investment wealth up into different areas
with the aim of reducing risk.
Well consider doing something similar with gambling. There are a number of
excellent sports/racing services which show high returns and have been showing
high returns for a good period. You may like to build a portfolio of gambling
investment options based around the good services. How you allocate your
resources for the different services you may use is up to you. For example
your gambling portfolio may comprise of two horse racing approaches, two
tennis approaches, one AFL, one NRL and one Super12's for example.
After sourcing your betting information from a service, you have the task
of managing your portfolio to maximise the rate of growth of your bank and
to minimise your risk. For those that take the time to look at the possibilities
of sports betting investment, you can understand why it makes a lot of sense
from an investment angle. You invest your money for a whole year in say the
stockmarket hoping for a standard 10% return. You can make that on every
single dollar that you outlay in some sports!
Investing in a conservative manner can easily see you double your original
investment capital within one year. Returns unheard of in other 'traditional'
methods of investment and yet contrary to what most believe it is unbelievably
safe if you find a reliable source to purchase your advice from.
In sports betting you can use mathematics to calculate very accurately worst
case scenarios and no, that is not generally a total loss of starting capital.
We have a simulation program available on the website which you can access
from the following link Punting Ace Simulation Program which will give you
an excellent idea of what you can expect to achieve based on certain criteria.
We also have programs which will simulate your projected performance based
on certain bankroll settings. To simulate a year of our tennis package, select
the following link Punting Ace Tennis Simulation or to simulate a year of
our AFL betting package, select the following link Punting Ace AFL Simulation.
If you are not happy "putting all your eggs in one basket", why not consider
sports betting as an "alternative investment" similar to tree crop investments
or hedge funds. Any prudent financial planner will explain to you the benefits
of diversifying across a number of different markets and investment products.
Indeed, investment products such as options and instalment warrants (and
to some extent margin lending), are designed to "enhance" your overall portfolio
returns and as such, traditional investment advisers may allocate a "percentage"
of your overall portfolio to these products.
With risk adjusted returns far in excess of "main stream" investment products,
why wouldn't you apply a percentage of your portfolio to sports betting?
As your financial adviser will agree, sports betting is not correlated with
any main stream investment markets, and indeed given the disappointing recent
performance of the stock market (with the exception of last years return
of approx 25%) the current investment markets are awash with products that
are non-correlated to the stockmarket. For example, hedge funds, tree
investments, caravan park property trusts and chicken farms (yes that last
one is actually true). Therefore sports betting should at least be considered
as part of a prudent "diversified" investment portfolio.
Sport Betting Investment Steps
1. Decide from day one that you have the discipline to follow your plan through
and that you will operate in a business like fashion and will keep records
and the like.
2. Find a reputable information provider for your selections. Remember the
goal is for you to be only the portfolio manager. You don't want to have
to come up with the selections; leave that to those that have proven track
records and are experts in their fields. You may wish to start by looking
3. Decide on how you will divide up your total starting capital over the
information provider(s)/sport(s) which you have gathered.
4. Now follow through with your plan setting aside time for constant reflection
and self evaluation in an attempt to maximise your returns whilst minimising
Disclaimer - this article is not meant to be taken as offering financial
advice. The author is not a qualified financial advisor and as such, cannot
give such advice. We at www.puntingace.com advise you to seek independent
advice from a qualified advisor before committing any funds.
Australians Matt Elliott and Jess Kirley, have been investing together
professionally on sports for over 3 years now. They take a very mathematical
approach to their betting, and liken it more trading a commosity like stocks
than actual gambling. They continue to lead the industry with innovative
approaches to sports betting and their reputation among their peers is a
testinmony to that. Visit
to discover how you too can turn your hobby of betting into a profitable
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