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If you're looking to drive more targeted traffic to your web site, you'll
want to pay close attention to the website promotion strategies presented
in this article.
As an internet marketer, or a want to be internet marketer, you know that
web site traffic is your livelihood. Without it you have nothing. No traffic
- no sales - no profits. You'll continue to be stuck in a dead end job or
worse yet, unemployed with no way to take care of yourself or your family.
I've written this article to end the hype and confusion that's abundant on
the internet about website promotion and getting quality prospects to your
web site or affiliate link. There are no secrets to website promotion. Common
sense and proven principles prevail.
Website Promotion Strategy Rule # 1. Tap Into Existing Markets
The first consideration when it comes to your website promotion strategy
is your product or service. Too many people think they must reinvent the
wheel or come up with something new or exciting.
The first rule of creating an effective website promotion strategy is to
find an existing market and then shoot for a piece of the action. It's much
cheaper and much easier to tap into an existing market than to try to create
a new one. Creating new markets are best left to the multi-million dollar
corporations who have the money and time to develop them.
Website Promotion Strategy Rule #2. Consistancy Is The Key
Too many marketers throw up a web site and expect the world to beat a path
to it's door. You can't locate your web site on a super highway with a million
vehicles passing by every day. It's in cyber space and no one will ever see
it unless you promote it.
The key to succesful website promotion is consistency. Day after day, week
after week, month after month you must be doing something to let your prospects
know your web site is there and offers a solution to their problems.
Website Promotion Strategy Rule # 3. Avoid Website Promotion Strategies That
Don't Send Targeted Traffic
Too many greedy promotors are pushing strategies that simply don't work.
They may bring some traffic, but the traffic they bring is simply trying
to gain some form of reward for visiting your web site. Simply put, they
have no interest in your offer, your product, or service. They're not targeted
and have no interest in spending money with you. What good is a million visitors
if no one buys anything?
Avoid FFA pages where your add is is only listed for a few seconds at best.
Don't post on classified sites. The limited readership is simply not worth
the effort. Stay away from so called optin safe lists. Your ad will be deleted
in mass without ever being seen. I also recommend staying away from banner
exchange and traffic exchange clubs.
Website Promotion Strategy Rule # 4. Focus On Traffic First
You can have the prettiest web site, the most compelling sales message, and
the best offer on the planet. But if no one sees it, you have nothing.
Therefore you must-must-must focus on getting targeted traffic to your web
site first. Once you have the traffic coming , then you can shift your attention
to optimizing your sales message, improving your offer, and tweaking your
site to get the best conversion rates. But until you have ample traffic(several
hundred visitors per week) your attention is best focused on getting targeted
traffic. So put first things first. Targeted traffic is king.
Website Promotion Strategy Rule # 5. Use Only Time Tested Proven Website
Promotion Strategies And Techniques
Stop wasting time with outdated website promotion strategies that no longer
work. FFA pages, advertising on classified sites, and safelists are good
examples of this. They simply won't bring you enough targeted traffic.
Instead, focus your efforts on website promotion strategies that have stood
the test of time and continue to work.
Eight Potent Website Promotion Strategies That Can Bring You All
The Targetd Traffic You Need!
Writing articles for ezines and to post on other web sites. This is an often
overlooked website promotion strategy that can bring a ton of targeted traffic
to your site. There are many advantages to this strategy. Targeted traffic,
exposure, and boosting pr for higher search engine rankings are just a few.
Advertising in ezines is a popular website promotion strategy
and can work well. There are to many factors involved to go into all of them
here. Just keep in mind the actual product, the copy and the audience all
play a vital role in how well prospects respond. I don't push this technique
because I believe writing articles is far more powerful.
Free search engine marketing is a website promotion strategy
that can literally explode your traffic with targeted visitors. To succeed
you must get good listings. The first page is best. You can find an abundance
of free search engine optimization articles and tutorials on the internet.
Pay Per Click search engines can bring targeted traffic
and are a main stay until you get listed in the free search engines. Even
then you may want to consider keeping your PPC listings depending on how
profitable the campaign is. A pay per click is worth mentioning is Google
Google Ad Words offers another low cost website marketing
strategy to send a lot of targeted traffic to your web site. Choosing the
right keywords can get you click throughs for as little as .05 Cents per
click. Thats a low figure when you consider the traffic google ad words can
send you. In fact you can make a good living on the internet even if you
have no web site by sending prospects directly to your affiliate link through
google ad words. Some Pay Per Click engines don't allow this. But use caution.
I recommend you read a good ebook about Google Adwords before you jump in
blindly. If you don't know what you're doing you can run up a huge advertising
bill and have little to show for it.
Opt-in Email marketing. You absolutely must collect the
names an email address of your visitors if you want to have any real success
for your website promotion efforts. Few visitors will buy the first time.
That's why you need an autoresponder series set up to follow up with them
and keep the prospect returning to your site. Some experts say your prospect
must hear from you at least seven times before they will buy. Keep in mind
I'm talking about opt-in email here. We avoid spam at all costs.
Joint venture marketing is another great website promotion
strategy. It can drive a lot of targeted traffic to your site in a hurry.
Basically it involves setting up deals with other marketers who already have
a responsive opt-in list. They mail your offer to their list and in return
you split the profits with them. This is a great way to generate sales in
a hurry and begin to build your own opt-in list.
Exchanging links with related but non competitive sites
will bring you targeted traffic and boost your page rank. An absolute must
if you want to be listed on the first page of google. It's a necessary website
promotion strategy and should not be overlooked. You can learn more about
link popularity/link exchange from my web site.
In this tutorial you've learned the importance of implementing solid website
promotion strategies to bring targeted visitors to your web site. I've give
you five rules on what not to do and what to do to make your website marketing
strategy work. And last but not least, you now have eight website promotion
strategies that have stood the test of time that you can begin implementing
Guy Ray is a copywriter and certified search engine optimization specialist
who specializes in website promotion and online marketing strategies. Are
you getting all the traffic you need?
Click here now!
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